Company’s servitization: Antecedents and consequences

The article defines the concept of “servitization”, identifies its features, and outlines antecedents consequences servitization for company. analysis academic literature on was used as a research method. author presents two approaches to definition “servitization”: transformation process innovation business model. former reflects need significant changes, while latter draws attention change in logic creating, transferring receiving value. proposed “servitization” adopts “transformation process” approach, focuses formation solution orientation achieve result. study highlights features servitization: combination goods services, service orientation, focus meeting customer needs, creating competitive advantages, commitment results, establishing relationships with customers, sharing knowledge, increasing value offer differentiation, enhancing productivity Servitization groups include improving competition, technological change, development international trade changing consumer trends, providing strategic advantage, financial condition, organizational efficiency, developing relationships.